Our Story

Building bridges between authentic Muslim voices and meaningful brand partnerships

Our Mission

At Namika Collective, we believe in the power of authentic representation. Our mission is to elevate Muslim creators in the digital space while helping brands connect with diverse audiences through genuine, values-driven partnerships.

We recognized a significant gap in the influencer marketing industry - the underrepresentation of Muslim creators and the lack of specialized support for their unique needs. Founded with the vision to change this narrative, we've built a platform that celebrates diversity, authenticity, and meaningful connections.

Our Values

Authenticity

We prioritize genuine connections and authentic representation over superficial metrics, ensuring every partnership reflects true values alignment.

Respect

We honor the diverse perspectives and experiences within the Muslim community, fostering an environment of mutual respect and understanding.

Excellence

We are committed to delivering exceptional results for both creators and brands through professional service and innovative strategies.

Inclusion

We celebrate diversity in all its forms and work to create opportunities for underrepresented voices in the digital space.

Integrity

We conduct business with transparency, honesty, and ethical practices, building trust through consistent and reliable service.

Growth

We are dedicated to the continuous growth and success of our creators and brand partners through strategic support and guidance.

Leadership Team

Amina Hassan

Founder & CEO

With over 8 years in digital marketing and a passion for authentic representation, Amina founded Namika Collective to bridge the gap between Muslim creators and mainstream brands.

Omar Malik

Head of Creator Relations

Omar brings 6 years of talent management experience, specializing in creator development and brand partnership strategies for diverse content creators.

Layla Ibrahim

Head of Brand Partnerships

Layla leads our brand partnerships with 7 years of experience in influencer marketing, focusing on authentic campaign development and execution.

Zaid Ahmed

Head of Operations

Zaid ensures smooth operations and excellent service delivery, bringing 5 years of operations management experience to our growing team.

How We Work

1

Discovery & Strategy

We begin by understanding your goals, target audience, and brand values to develop a comprehensive strategy that aligns with your objectives.

2

Creator Matching

Using our extensive network and advanced vetting process, we identify and match the perfect creators for your campaign or management needs.

3

Campaign Development

We collaborate with you to develop engaging campaign concepts, creative briefs, and content strategies that resonate with your target audience.

4

Execution & Management

Our team handles all aspects of campaign execution, from content creation oversight to timeline management and quality assurance.

5

Optimization & Reporting

We continuously monitor performance, make data-driven optimizations, and provide comprehensive reporting on campaign results and ROI.

Our Impact

50+

Talented Creators

Represented across platforms

100M+

Combined Reach

Across all creators

200+

Successful Campaigns

Delivered with excellence

95%

Client Satisfaction

Rate across all partnerships

3

Years

Of industry leadership

15+

Industries

Served across sectors

Featured Case Studies

Ramadan Beauty Campaign

Partnered with a leading beauty brand to launch their halal cosmetics line during Ramadan 2024, featuring 15 diverse Muslim creators across Instagram and TikTok.

12M+

Total Reach

18%

Engagement Rate

300%

Brand Awareness Lift

150%

Sales Increase

Modest Fashion Launch

Collaborated with a major retailer to promote their new modest fashion collection, featuring 20 fashion creators with authentic styling and diverse representation.

8M+

Total Reach

15%

Engagement Rate

250%

Sales Increase

40%

New Customers

Frequently Asked Questions

For Creators

How do I apply to join Namika Collective?

Visit our For Creators page and fill out the application form. Include your social media handles, engagement metrics, and examples of your best content.

What is your commission structure?

We take a 20% commission on all brand partnerships we secure for you. This covers full management services, negotiation, and ongoing support.

How long does the application process take?

The typical application process takes 2-3 weeks from submission to final decision, including review, interview, and onboarding.

For Brands

How do you ensure brand safety?

We have a comprehensive vetting process, ongoing content monitoring, and strict brand guidelines compliance to protect your brand reputation.

What types of campaigns do you specialize in?

We excel in brand awareness campaigns, product launches, seasonal promotions, and long-term brand partnerships across all major social platforms.

How do you measure campaign success?

We track comprehensive metrics including reach, engagement, conversions, brand lift, and ROI, providing detailed reports and actionable insights.

Ready to Work with Us?

Join our mission to elevate authentic voices and create meaningful connections in the digital space.